Business Law

The Ultimate Guide You Need to Know about Custom Banners 

Custom banners will help you increase the visibility of the brand and make your brand message more memorable. The banner market is extensive and you will find different types of banners as per the requirements of your business. You can even purchase different types of banner accessories such as banner shipping cases, banner lighting, and brochure holders so that you can customize the banners properly.

But what do you need to know while choosing custom banner stands? What are the differences between cheap banners and expensive banners? How can you decide on the perfect material option for your custom banners? This is the ultimate guide you should know about the custom banners.

One-Time Use vs. Multiple-Time Use Banners 

If you want to purchase something that will last longer and can be used at multiple events, you need to invest in more expensive as well as long-lasting materials so that you can ensure the lifespan of the banners. In the realm of banner marketing, you will get what you pay for. Banners feature sensitive materials and moving parts. Therefore, you need to be careful while installing and removing the custom banners can cause tear and wear. Remember that higher-quality banner materials will cost you more money as they are made of thicker fibers. This is why they are less vulnerable to crinkling or tearing and also feature more vibrant ink.

Outdoor vs. Indoor Banners 

You need to decide whether you’re planning to use a custom banner for indoor or outdoor marketing purposes. The hardware, internal components, and materials of the indoor banners are different from the outdoor banners. If the weather is your primary concern, you need to choose 18oz banners as they are usually more weather-resistant. You should choose a vinyl custom banner as they are the best material for outdoor advertising. These materials can be hemmed, which will help you reinforce the grommet and edges better. Even though mesh banners allow wind to pass through properly, keep in mind that vinyl banners require wind slits to cut into them so that they can allow air to pass through. You also need to consider the mounting location so that you won’t face problems determining the specifications for your outdoor custom banner stands.

Outdoor banner stands often come with a special base that will help you secure the banner to the ground with a heavyweight. You should choose bases that can be filled with water or sand as well as robust stakes that can go into the ground.

Double Sides or Single-Sided Banners 

This is one of the most important things you need to know about the custom banners. You need to determine whether you want a single-sided or double-sided banner for your business. While a double-sided banner can be pretty expensive, they are undoubtedly capable of providing more exposure to your brand. As per Superior Promo, brand exposure will undoubtedly help your business. They are perfect for roads where traffic is coming from both sides. On the other hand, the graphics on single-sided banners can be printed on one side and they are more expensive.


This is the ultimate guide you need to know about custom banners. If you have any other questions, make sure you comment below to let us know.

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